Institute for Multimedia Production (IMP) - University of Applied Sciences of the Grisons

Institute at a glance

At the Institute for Multimedia Production (IMP), everything revolves around the convergent media world. In the area of teaching, the IMP trains communication specialists who are able to produce multimedia and interactive output. The applied research and development activities serve to analyse the convergent media world and actively contribute to shaping its future.

Head of institute/centre
Hodel Thomas More about Hodel Thomas
Research fields
Media Use in the Convergent Media Landscape
Innovative Storytelling Formats and Work Processes
Multimedia Systems for Content Visualisation More about the research fields

Expertise

The Institute for Multimedia Production (IMP) deals with Media Convergence and Multimediality and, in particular, Innovative Storytelling Formats and Work Processes as well as Media Use in the Convergent Media Landscape and Multimedia Systems for Content Visualisation.

The IMP offers a bachelor’s degree programme in Multimedia Production, which is like no other in Switzerland. This study programme combines corporate communication, journalism and technical know-how as part of an in-depth training offering.

Prospective multimedia producers acquire three key skills in a practical and project-oriented manner:

The ability to write, speak, film and design in a narrative style (narrative expertise)
The ability to produce media-specific contents (production expertise)
The ability to work within a global network using interactive media (network expertise), especially including programming skills.

Bachelor's degree Multimedia Production

The practical Bachelor's degree program in Multimedia Production teaches comprehensive skills in multimedia design, planning and production of content for film, television, journalism, advertising, PR and events.

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Further education

Research and consulting

The interdisciplinary team of the IMP comprises specialists from the specialist areas of communication, content production and programming and conducts application-oriented research and development activities in the field of Media Convergence and Multimediality.

Forms of cooperation

There are various forms of cooperation: research projects, consulting projects or student projects. Please contact us – we are happy to support you with your projects.

Lab

The Digezz Media Lab 2.0 offers the perfect environment for the innovative linking of research and teaching by providing plenty of room for experiments.