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Research field
Digital strategies and AI for companies
Overview

Overview

The digital transformation offers a wide range of development opportunities for companies. These potentials must be identified, a suitable strategy must be designed, corresponding digital tools must be developed and implemented in an iterative process. In the research field Digital Strategies, SIFE supports companies in the development of suitable strategies, analyses the use of digital means and accompanies the implementation. The focus is on changes from the perspectives of people, technology, organisation and society.

Increasingly, the potential of artificial intelligence (AI) is influencing the management of organisations at different levels (e.g. strategy, innovation, business models, service and product development, process efficiency and effectiveness, decision-making). SIFE addresses the opportunities of AI for companies, develops methods and tools to overcome challenges and enables companies to use AI effectively to achieve their goals and position themselves in the market for the future.

Projects

Projects

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Degree programmes

Degree programmes

Specialist knowledge

Specialist knowledge

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Contact

Contact

Lecturer
Sebastian Früh