The programme offers you a variety of different opportunities to enhance your employability. The relationship between studying, research and practice forms an important part of the programme. You will be able to combine theory and practice in various modules and deal with current challenges experienced by tourism businesses.

Mentoring programme
Personal contacts, connections and interpersonal relationships are a crucial part of business life. We pair our students with experienced managers from a variety of different tourism sectors. These mentors support the student with career planning, networking and personal development. Benefit from insights into professional life, an expansion of your network and a transfer of know-how. Previous students have had mentors from Singapore Airlines, Zurich Airport, Graubünden Tourism, Intercontinental Davos, TUI Suisse, FIS Marketing (International Ski Federation) among others.

Work Placement
Work experience is a key requirement for a career in tourism. Gain experience, apply the knowledge acquired in the programme and further develop professional and social skills during a work placement. ‘Trying out’ a new career role will give you an insight into the operations of a specific employer and give you new ideas about career options. Act as a reflective practitioner and position yourself in the job market upon graduation. Non-EU/EFTA students on a student visa may not undertake their work placement in Switzerland.

Symbolon profile and personal development
The Symbolon profile offers you the opportunity to get to know yourself better and to judge your talents, strengths and motivations more accurately. In a follow-up coaching session you will develop the necessary steps for your personal development. Know yourself to work on your weaknesses during your studies but also to highlight your strengths.

• Event manager, Swiss sports event company (graduated in 2019)
• Head of tourist centre and mountain Lab, Switzerland (graduated in 2019)
• Operations manager groups and events, Swiss inbound tour operator (graduated in 2019)
• Sales and marketing support, working outside tourism (graduated in 2019)
• Marketing and reservations manager, Swiss cable car company (graduated in 2017)
• PR and communications manager, regional tourism organisation, Germany (graduated in 2016)
• Project manager for marketing and student recruitment, Swiss hotel school (graduated in 2016)

After completing your studies, you have the opportunity to continue your studies within the framework of a doctorate at the University of Zurich (cooperation agreement with the University of Zurich). If you have any questions, please do not hesitate to contact the director of studies.

This set of modules combines change theory and diagnostic tools with an analysis of the main drivers of change in tourism. You will learn how to monitor and analyse the internal and external environments of tourism organisations, skills that are crucial for detecting early signs of change and for identifying opportunities and threats. Practical examples from tourism will focus on actions and outcomes.

Tourism is experiencing a period of considerable change. The ability to successfully manage the changes affecting tourism is therefore crucial and a much-valued skill.  Both practical and action-oriented, the modules will provide you with the tools to deal with the messy reality of change in tourism.

Change emerges from complex, dynamic, iterative processes. But how can you create positive change? How are ideas developed into successful projects, products, services or new ways of doing things? How can you influence behaviours so that they benefit individuals and communities for the greater social good? We know that just providing information to the public does not really lead to systematic changes in behaviour. Otherwise no one would climb Uluru, take a cruise or fly short-haul. Learn about innovation and social marketing in tourism and acquire the ability to create positive change.

In this module category, you will critically examine the role of businesses in society, the expectations of different stakeholders and the aspiration to deliver economically, socially and ecologically sustainable services.

Explore the impact of digital transformation on products, services and processes and become acquainted with digital business models such as online platforms, e-commerce, digital services, Web 2.0 and social media applications. Understand their revenue mechanics as well as how online marketing can support digital business. Analyse how companies develop and the tools that can be used to facilitate and control business development.

You will learn how to manage your employees, discover the prerequisites for successful managers, obtain the skill to set and achieve common goals with your employees and learn how to adjust your management style to different situations. You will analyse how companies can attract talented employees, how they want to be treated and how they can be tied to the organisation.

The interaction between academic studies, research and industry is an important element of the master’s degree programme. In the consultancy project you will apply the knowledge acquired in your studies to real-life challenges. You will work in a small group for an external client, who will expect you to develop solutions relevant to their particular challenge.

Are you a company and would like to assign a consultancy project? You can find more information on this website. 

The master’s thesis allows you to choose a particular profile and thus to position yourself in the job market. A good choice of topic is critical for your job prospects. Write the master’s thesis with a tourism organisation or company, extend your network and improve your chances on the job market.

Are you a company and would like to assign a master's thesis? You can find more information on this website. 

You do not meet the aforementioned admission conditions for the study programme but can demonstrate that you have years of work experience and are in continual professional development? If so, you have the opportunity to apply under given circumstances. The Prorectorate and the Director of Studies decide on admissions on a case-by-case basis.

To arrange a transfer from another university, university of applied sciences or PET college, you must contact the Director of Studies. Credits for modules at master's level previously completed at another university may be awarded in consultation with the Director of Studies prior to the start of the programme.

There is a one-off enrolment fee of CHF 300, which is deducted from the tuition fee for the first semester. If you do not take up the offer of a place on the programme, the enrolment fee will be forfeited.

The tuition fee per semester is CHF 960 for students with Swiss citizenship or the Principality of Liechtenstein citizenship. The tuition fee per semester for all other students is CHF 1,550.

Foreign students who have resided in Switzerland for at least two years before the start of their studies and who are financially independent and not in education may be able to benefit from the reduced tuition fee of CHF 960. The reduced tuition fee has to be reviewed and approved by the UAS Grisons on the basis of documentation provided by the students.

Students not from Switzerland, the Principality of Liechtenstein, the European Union or the European Free Trade Association are charged a deposit of CHF 3,000.

The tuition fees do not include teaching materials, (subject-specific) software, travel, food or accommodation in connection with field trips, multiday seminars and the bachelor thesis.

You will need a suitably powerful laptop (Windows recommended).

The universities of applied sciences are recognised by the Swiss Confederation and the cantons, which means students may be entitled to grants. For further information, please contact the grants department of the Department of Education for the canton in question.

Students from outside Switzerland can contact the relevant public funding institutions in their home country.

The taught modules of the study programme are held in Chur, Switzerland. Individual events may take place in other locations and will be communicated in good time.

An international exchange may prove an asset for your personal development. Analyse tourism in a different and international context and learn a new language at the same time. We maintain a network of universities worldwide and can help you organise a semester abroad with our partners. For more information see the International Office.

The master’s degree programme takes three semesters and can be extended individually up to eight semesters. Non-EU students with a student visa are not eligible for part-time studies. An academic year consists of two semesters lasting 14 weeks each and three examination weeks. In addition, examination weeks and single block weeks with no lectures take place which typically last from Monday to Friday.

You can find exact dates and details in the academic calendar.

The programme starts with an introductory, two-day kick-off event. The curriculum is structured into separate modules that may take place as weekly lessons or in a block of lessons, usually only on Thursdays, Fridays and Saturday mornings. Lessons are held between 9.45 a.m. and 4.45 p.m.

European Credit Transfer and Accumulation System (ECTS)

The European Credit Transfer and Accumulation System (ECTS) is a tool of the European Higher Education Area (EHEA) for making studies and courses more transparent and thus helping students to move between institutions of higer education. ECTS credits are awarded based on the student workload required to achieve the objectives of a course or a programme. ECTS credits are the basis for the recognition of course or programm achievements and diplomas between institutions of higher eduction.

An ECTS credit point corresponds to a student workload of 30 hours. The student workload includes the lectures but also time needed to pre- and postprocess the lectures, prepare exams and for self-studying. 60 credits a year are acquired in a full-time study course, which corresponds to a student workload of 1800 hours. At University of Applied Sciences of the Grisons a bachelor's degree course is comprised of 180 ECTS credits, a consecutive master's degree of 90 ECTS credits.

You can find all the details in the Framework Regulations and the Study and Examination Regulations as well as the appendices document.

The University of Applied Sciences of the Grisons promotes equal opportunities and gender quality among its students. To this end, it breaks down cultural and structural barriers and supports its students in expressing their individuality. It implements legal principles of equality and prevents discrimination.

If you are living with a disability or chronic illness that makes studying difficult, you can apply for assistance measures. You can find more details on the website of Assistance Measures Office.