Structured along the Double Diamond Process, this module explores the four key phases of Discover, Define, Develop, and Deliver. Each phase introduces core concepts and methods of the service design approach, fostering a deep understanding of innovation processes. Building on the foundations laid in the "Design Thinking" module, this specialization refines skills and prepares participants to apply methods in a practical, real-world context in subsequent modules. A comprehensive journey through the principles of service innovation and design, providing the tools to drive impactful and user-centered change.

This module focuses on the strategic aspects of innovation management, showing how companies can use innovations and resources effectively to create value. It introduces methods for developing forward-thinking strategies and explores how strong organizational structures and effective teams support innovation.

The module provides a solid foundation for developing impactful service innovations and equips future service designers with essential tools and knowledge to drive meaningful change.

This module empowers students to make evidence-based decisions and apply a data-driven approach to service design. Data Literacy equips future innovators with the ability to analyse, interpret, and use data effectively in real-world scenarios. This module not only strengthens critical decision-making skills but also prepares students to lead in the data-driven landscape of modern service design.

In today’s world, customer experiences shape the competition, and Customer Experience Management (CXM) has become the new marketing. With a systematic approach, businesses can gather valuable insights, design better experiences, and continuously improve how they connect with their customers. This approach helps create stronger relationships, increase customer satisfaction, and build loyalty. Managing customer experiences effectively is essential for any company looking to succeed in a competitive market.

Research from behavioural economics and consumer psychology reveals a new way to view customers: they often do not act rationally but instead follow irrational patterns in how they evaluate, judge, and make decisions.

Service Designers in this module learn to consider these patterns to create effective solutions that achieve their goals. At the same time, understanding these behaviours can be used to design better, more customer-friendly services.

Stakeholder management is about creating and maintaining good relationships with key groups like customers, suppliers, employees, managers, authorities, shareholders, and the community. It is a crucial part of ensuring the success of any project or organization.

In this module, students learn how to identify stakeholders, manage their needs, and communicate effectively. They also develop skills that help to achieve their goals in any service design project. 

Through the use of theoretical knowledge, students familiarise themselves with the aviation industry from a practical perspective and develop a better understanding of the special features of this sector. Students furthermore learn how companies in the aviation industry are managed.

The overarching goal of the course "Cultural Tourism Management" is to provide students with a comprehensive understanding of how cultural resources and heritage can be effectively managed within the tourism industry. The course focuses on strategies for preserving and promoting cultural sites while balancing the needs of tourists and local communities. Students will develop skills in managing cultural tourism projects, including marketing, sustainability practices, and stakeholder collaboration, to ensure both the economic success and cultural integrity of tourism destinations.

The overarching goal of the course "Sustainability Management" is to equip students with the knowledge and skills to integrate sustainable practices into tourism management, building upon their existing understanding of sustainability. Students will deepen here their expertise in sustainable tourism models, engage stakeholders, and implement practices that promote long-term viability and responsible tourism development.

The overarching goal of the course "PR and Media” is to equip students with the skills and knowledge to effectively use public relations and media strategies to promote tourism destinations and businesses. The course covers key aspects of media relations, crisis communication, and the role of digital platforms in shaping public perceptions of tourism offerings. Students will learn how to craft compelling narratives, manage brand reputation, and leverage media channels to attract and engage tourists while fostering sustainable tourism practices.