Welcome to the Future of Tourism Innovation

In Chur, Switzerland’s oldest city and a gateway to the Alps, we invite you to explore the Tourism Development and Service Innovation specialization. This unique exchange program equips you with the skills to take on tomorrow's challenges in the tourism and service industries while experiencing an international semester at the University of Applied Sciences of the Grisons. It is taught in English and worth 28-32 ECTS depending on the chosen modules.

The tourism industry is evolving rapidly, driven by technological advancements, changing customer needs and global challenges. Our program focuses on three core dimensions:

• Strategy Development: Understand how to identify emerging customer needs and market opportunities to create innovative strategies.
• Innovation Methods: Learn how to develop agile innovation techniques for impactful solutions.
• Implementation: Discover how you can successfully include new strategies into organizational structures for long-term impact.

The program integrates digitalization to support all three core dimensions. By participating, you’ll gain the expertise to develop evidence-based and customer-focused solutions for a competitive and sustainable future.

Incoming students can profit from a range of specialized courses (subject to availability), including:

Compulsory modules (each worth 4 ECTS) 

• Service Design Methods
• Strategic Innovation Management
• Evidence-Based Decision making

Elective Compulsory Modules (each worth 4 ECTS / at least 2 Modules will take place) 

• Customer Experience Management
• Behavioral Economics and Marketing
• Stakeholder Management

Free Elective Modules (each worth 4 ECTS / at least 2 Modules will take place) 

• PR & Media
• Cultural Tourism Management
• Aviation Management
• Sustainable Tourism Management

*please note that there might still be changes to the offered modules

Chur offers an unparalleled mix of Alpine adventures and city comforts:

• Outdoor Experiences: Enjoy skiing, hiking, and biking in front of your dorstep
• Cultural Highlights: Visit local museums, explore the charming old town and enjoy the culinary delights of the Grisons.
• Central Location: From Chur you can easily reach urban destinations like Zürich, Milan, or Munich for exciting weekend getaways.
  For housing options, check out our Housing Options.

Ready to Apply?

Applications for the exchange semester are managed through the International Office. To apply for the exchange program Tourism Development and Service Innovation or if you have questions about administrative details please contact us:

Email: international.office@clutterfhgr.ch

Phone: +41 81 286 24 29

For more information on studying in Chur, visit the following page: Information for International Students.