Orlando Thomet graduated from the University of Zurich with a Master of Arts UZH/lic. phil. in journalism and media studies. During his studies, he worked for Tamedia in market research and at the Institute of Business Administration at the University of Zurich as a project staff member. After his studies, he worked for several years in various positions in marketing at the advertising logistics company Goldbach Media. Most recently, he was responsible for marketing and communications at Wilmaa digital TV. On a part-time basis, he taught marketing and communication planners at SAWI.