Michael Beier studied business administration at the University of Cologne and graduated as Diplom-Kaufmann (Majors: Organization & Strategy, Economic/Social Psychology (focus on Occupational & Organizational Psychology), Business & Strategic Management). He then worked as a research assistant at the Seminar for Business Administration, Corporate Development and Organization at the University of Cologne. There he received his doctorate in business administration with a dissertation in which he implemented an empirically based multi-agent based computer simulation of the development of relationship networks at startups which he applied and analyzed to research factors influencing the network evolution.
He has worked for more than 15 years as a business analyst, data scientist and developer in software development, business intelligence and customer relationship management. Most recently, prior to joining FHGR, he spent several years as managing partner of a consulting and services company in the field of online communications.
At FHGR, he works in the Swiss Institute for Entrepreneurship (SIFE) in the research area "Digital Strategies". His research and consulting focus lies in the area of intersection between organizational research, digital transformation and computational social science with a special focus on digital business models, digital communication in and of organizations as well as analytics/AI applications. In particular, he is concerned in this regard with the strategic alignment and implementation of the interplay between human-based and computer-based processes as well as the digitally mediated collaboration of people in organizations.
Results of his research have been published in renowned conference proceedings (e.g. ICIS, ECIS, HICSS) and journals (e.g. Journal of Medical Internet Research, Information and Communication Technologies in Tourism, International Journal of Entrepreneurship and Small Business, International Journal of Entrepreneurial Venturing).
Work Areas:
1) Computational Social Science & Social Computing
(a) Collection, processing and analysis of data on actors in organizations, digital services, platforms, markets & ecosystems
(b) Agent-based simulations of organizations, networks, markets and ecosystems
(c) Collective intelligence, integrated intelligence, artificial intelligence (AI), human computer collaboration, explainable AI, collaborative AI
2) Organization Science & Digital Organization
Adaptability, ambidexterity, collective intelligence, culture, entrepreneurship, decentralized autonomous organizations, digital organization, dynamic capabilities, human machine collaboration, innovativeness, innovation projects, learning organization, new work, remote/hybride work, stakeholder orientation
3) Digital Technologies & Digital Transformation
New business models, lean startup, data based services, digital services, digital platforms, digital processes, automation, conversational AI (chatbots), mobile apps, blockchain / digital ledger technologies (DLT) / non-fungible tokens (NFTs) / Web3, AR / VR / metaverse, serious games, digital education, digital entrepreneurship
4) Digital Marketing & Digital Communications
Concept and strategy development, editorial planning, target definition, control and optimization of communication and marketing in digital channels
5) Corporate Development & Strategy
Conception, development and implementation management of strategies in the context of digital transformation, business model innovations, innovation management and stakeholder centricity
6) Organizational Behavior & Behavioral Ethics
Data ethics, privacy, consent management, surveillance capitalism, fairness, corruption, integrity, discrimination, compliance, shared norms and expectations
Service Offering for Project Partners & Clients:
1) Innovation Projects
Design, development, implementation, validation, optimization and monitoring of projects for the goal-oriented development/application of digital technologies
2) Empirical Studies
Empirical surveys/observations (qualitative/quantitative methods), experiments, analyses and processing/communication of results
3) Data Analytics
Goal-oriented collection, preparation and evaluation of company and platform data, answering questions that are asked and preparation/communication of results
4) Simulation Models & Simulation Studies
Development, validation and application of simulation models (especially agent-based simulations) for decision support in complex questions and problem areas, answering of questions and preparation/communication of results
Current Projects:
- Consent Management, Data Ethics & Privacy
- Agent-based Modeling of (a) Data-driven Platform Business Models, (b) Circular/Sustainable Supply Chain Ecosystems and (c) Corruption
- Conversational Agents / Chatbots for (a) Human Resource Management and (b) Data Ethics
- Digital Marketing & Communication (a) of Health Service Providers, (b) Impact Companies / Non-Profit Organizations and (c) in Tourism
- Reward-based Crowdfunding as a Tool for Marketing, Innovation and Entrepreneurship
Curriculum Vitae
Michael Beier studied business administration at the University of Cologne and graduated as Diplom-Kaufmann (Majors: Organization & Strategy, Economic/Social Psychology (focus on Occupational & Organizational Psychology), Business & Strategic Management). He then worked as a research assistant at the Seminar for Business Administration, Corporate Development and Organization at the University of Cologne. There he received his doctorate in business administration with a dissertation in which he implemented an empirically based multi-agent based computer simulation of the development of relationship networks at startups which he applied and analyzed to research factors influencing the network evolution.
He has worked for more than 15 years as a business analyst, data scientist and developer in software development, business intelligence and customer relationship management. Most recently, prior to joining FHGR, he spent several years as managing partner of a consulting and services company in the field of online communications.
At FHGR, he works in the Swiss Institute for Entrepreneurship (SIFE) in the research area "Digital Strategies". His research and consulting focus lies in the area of intersection between organizational research, digital transformation and computational social science with a special focus on digital business models, digital communication in and of organizations as well as analytics/AI applications. In particular, he is concerned in this regard with the strategic alignment and implementation of the interplay between human-based and computer-based processes as well as the digitally mediated collaboration of people in organizations.
Results of his research have been published in renowned conference proceedings (e.g. ICIS, ECIS, HICSS) and journals (e.g. Journal of Medical Internet Research, Information and Communication Technologies in Tourism, International Journal of Entrepreneurship and Small Business, International Journal of Entrepreneurial Venturing).
Work Areas:
1) Computational Social Science & Social Computing
(a) Collection, processing and analysis of data on actors in organizations, digital services, platforms, markets & ecosystems
(b) Agent-based simulations of organizations, networks, markets and ecosystems
(c) Collective intelligence, integrated intelligence, artificial intelligence (AI), human computer collaboration, explainable AI, collaborative AI
2) Organization Science & Digital Organization
Adaptability, ambidexterity, collective intelligence, culture, entrepreneurship, decentralized autonomous organizations, digital organization, dynamic capabilities, human machine collaboration, innovativeness, innovation projects, learning organization, new work, remote/hybride work, stakeholder orientation
3) Digital Technologies & Digital Transformation
New business models, lean startup, data based services, digital services, digital platforms, digital processes, automation, conversational AI (chatbots), mobile apps, blockchain / digital ledger technologies (DLT) / non-fungible tokens (NFTs) / Web3, AR / VR / metaverse, serious games, digital education, digital entrepreneurship
4) Digital Marketing & Digital Communications
Concept and strategy development, editorial planning, target definition, control and optimization of communication and marketing in digital channels
5) Corporate Development & Strategy
Conception, development and implementation management of strategies in the context of digital transformation, business model innovations, innovation management and stakeholder centricity
6) Organizational Behavior & Behavioral Ethics
Data ethics, privacy, consent management, surveillance capitalism, fairness, corruption, integrity, discrimination, compliance, shared norms and expectations
Service Offering for Project Partners & Clients:
1) Innovation Projects
Design, development, implementation, validation, optimization and monitoring of projects for the goal-oriented development/application of digital technologies
2) Empirical Studies
Empirical surveys/observations (qualitative/quantitative methods), experiments, analyses and processing/communication of results
3) Data Analytics
Goal-oriented collection, preparation and evaluation of company and platform data, answering questions that are asked and preparation/communication of results
4) Simulation Models & Simulation Studies
Development, validation and application of simulation models (especially agent-based simulations) for decision support in complex questions and problem areas, answering of questions and preparation/communication of results
Current Projects:
- Consent Management, Data Ethics & Privacy
- Agent-based Modeling of (a) Data-driven Platform Business Models, (b) Circular/Sustainable Supply Chain Ecosystems and (c) Corruption
- Conversational Agents / Chatbots for (a) Human Resource Management and (b) Data Ethics
- Digital Marketing & Communication (a) of Health Service Providers, (b) Impact Companies / Non-Profit Organizations and (c) in Tourism
- Reward-based Crowdfunding as a Tool for Marketing, Innovation and Entrepreneurship
Field
